maybe.for.you. helped The Stacks sell more than just Lofts. We helped them sell a Lifestyle.
Project
Website
Client
Technologies
- XHTML / CSS
- Flash
- jQuery JavaScript Library
A Warm Welcome
maybe.for.you. used a combination of integrated graphics, animation, and video to make sure each user felt at home while visiting StacksLofts.com.
Housed in a renovated Victorian textile mill, The Stacks is anything but your typical Atlanta apartment building. Correspondingly, they weren't interested in your typical real estate website.
The Stacks asked maybe.for.you. to design an experience-driven site to promote their New-York-style loft building. This site was meant to position The Stacks as more than a place to live, but as a lifestyle. At the same time, the client emphasized usability: the website should be easily searchable, with an intuitive, user-friendly interface.
Before we began designing the website, maybe.for.you. visited the property in order to get a clear picture of the lifestyle we were selling. We interviewed staff, talked to residents, and researched the surrounding areas. We wanted to determine what qualities of living would appeal to the average Stacks client.
Once we had an idea of user-desired values, we set on developing an engaging user experience that best uses these qualities. On pages where the most important information was displayed, we incorporated audio, video and imagery. This allowed The Stacks to display the brand lifestyle, while at the same time keeping the site lean, simple, and user-friendly.
